What does the term user experience, or UX, mean? In simple terms, user experience refers to the way people feel and react when they interact with a company. It includes the emotions they feel when buying your products, using them and shopping for them. It also includes the overall experience people have when visiting your website, calling you on the phone or reading a branded blog. Basically, UX sums up the entire relationship between you and your customers, from the first contact to purchases.
It goes without saying that you want new and loyal customers to feel as happy as possible when they interact with your company. In fact, great user experience is directly tied to increased conversions, revenue and brand recognition. In today’s digital world, word-of-mouth recommendations and online reviews have a huge impact on your number of potential buyers, so it makes sense to maximize the benefits of UX. Here are a few ways to make it happen:
Focus on Customer Satisfaction
Selling products successfully these days is about focusing on people. Great user experiences mean helping moms, dads, students and business professionals to have an incredible time when shopping. In contrast, if people have a terrible experience, get criticized or feel confused when trying to navigate your website, they won’t return. Don’t talk only about your products; instead, tell a story about how amazing people feel when they use them. Mention benefits in terms of convenience, satisfaction, time savings, and personal fulfillment.
Motivate People With Your Content
People like websites that appeal to their lifestyle and interests and that means paying attention to color, layout, and images, not just dry facts. User experience tools help you create a distinctive brand personality. You can appear friendly, energetic, bold or caring, depending on your audience.
Create a Website That Is Easy To Navigate
Customers should be able to find what they’re looking for in 30 seconds or less. This means using your homepage wisely and organizing products and services into a few clear categories. This is what clothing manufacturers do on their websites, dividing Women’s Clothing with quick links to Dresses, Skirts, Blouses, Sweaters, and Shoes. Then, Women’s Shoes may be divided into sub-categories of Running Shoes, Sandals, High Heels and other sections. This enables users to quickly and easily located the desired products.
Triumph Over Your Competitors
Let’s face it — there are a lot of websites out there that sell the same thing you do. How can you stand out and show that you’re the best? That’s where user experience comes in. Even if two companies sell identical products, one can have far greater online success because their website looks more attractive, fun, friendly, professional or trustworthy.